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Domain Name Your domain name is one of the single most important decisions you will make when setting up an online business.
Keep in mind the keywords your users will type when searching for your business amongst the hundreds or thousands of other businesses that offer the same products and services.
For example if your business is selling sharp scissors you wouldn’t have a domain called “Thompson Industries”, you would name it sharpscissors.com.au or something similar. Using the keywords in your domain name is essential for the success of your online marketing.
Have a think about your domain name extension. If your customers are mostly Australian based they will generally assume your site is .com.au therefore this is the best to use. If you’re aiming for an international market .com is preferable (but keep in mind, Australian users will assume you’re American).
Be aware you must have a registered business name or ABN to have a .com.au domain name.
Domain names are generally for 1 or 2 years at which time an account will be sent for renewal.
Hosting What is hosting? For a simple analogy think of newspaper advertising. Your website is like your advertisement and your hosting is like the newspaper. It is a place to put your website so that it can be accessed by anyone in the whole world. Your potential audience is enormous!
Technical Stuff - Your website will be hosted on a high performance Pentium 4 server with a Linux Apache platform, ensuring rock solid network infrastructure. So basically it is on a good reliable server which is what you need!
How long is my hosting for? Initially your hosting is set up for a period of 12 months. Toward the end of the period you will be sent a renewal advice for the next 12 months. At this time you can choose a longer period of hosting if you like! |
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Fun facts about domain names:
There are 17,576 possible three-letter combinations, and all of them are registered.
The most popular name is 11 characters long.
You can find more trivia and statistics on Dennis Forbes' blog under "Interesting Facts About Domain Names." See link below: |
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Domain Name Listings If you want to register your domain name yourself, go for it. The hardest part is parting with your credit card details!
Don’t be fooled by really cheap domain names. You will only be paying for half a service. Then one day when you want to redirect your url or utilize email services you will have to Upgrade, and then you will end up paying more.
Here is a useful list of accredited domain name registrars.
More information about choosing a domain name for your online business.
10 Tips on Choosing a Good Domain Name.
How To Choose a Good Domain Name
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